Summary
Boylesports has been established since 1989 and they have quickly grown into Ireland's largest independent bookmaker. Although this is partly due to the flotation of Paddy Power, there's no denying that they have ballooned as a company since going online in 2001, especially in 2006 and 2007. Like their main Irish rival, managing director John Boyle is keen to nurture a sense of customer loyalty through competitive products and a top class level of service.
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Background
Boylesports has been established since 1989 and they have quickly grown into Ireland's largest independent bookmaker. Although this is partly due to the flotation of Paddy Power, there's no denying that they have ballooned as a company since going online in 2001, especially in 2006 and 2007. Like their main Irish rival, managing director John Boyle is keen to nurture a sense of customer loyalty through competitive products and a top class level of service.
Odds and Markets
It must be said that the Irish firm bet to very competitive margins on football and racing, although perhaps less so on some of the fringe sports that they offer. They often make amends in this area by offering enhanced place terms although punters generally prefer the bigger price in the first place.
For the high-profile soccer matches, you'll often see them taking a strong position as they strive to grow their market share.
As you'll gather from their English-only website, the markets that they offer tend to cater for UK and Irish customers. Therefore, there are other bookmakers if you want to bet on European or North American sports. For the available sports, the range of markets is about average.
Website
The Boylesports website really has come on leaps and bounds in the past two years, with the powers-that-be recognising that their online offering has to be slick, quick and user-friendly. The interface is pretty much atypical of many bookie sites in the industry but the look and feel is clean and crisp.
Available sporting markets are easily found, although the collapsible left-hand sports menu may prove confusing to some customers, while the live in-play product doesn't offer too much in the way of dynamism. Nevertheless, the pop-up menu for additional markets on sporting events works better than having to scroll down to find the proposition you are looking for
Customer Service
Use the Boylesport live chat facility or email care@boylesports.com
Customer Service Email
care@boylesport
Customer Service Telephone Number
353 42 939 3000